Easy to explain
Each brand has a defined customer, use case and route to market.
Now selecting European distribution partners
Take three sport-specific energy brands into your market.
One portfolio for golf, racket sports and active retail. If you already reach these buyers and can hold stock, apply for your territory.
17years in market
3routes to market
12m+product shelf life
Distributor application
1 / 8Is your territory still open?
Takes about 2 minutes. No obligation. We use your details only as explained in our Privacy Notice.
The opportunity
One portfolio.
Three clear routes to market.
Most energy bars compete for the same gym shelf. SSP Golf, Rally Fuel and Game Bites are built around specific sports and buying occasions.
That gives your sales team a simple reason to contact golf courses, pro shops, racket clubs, leisure centres and active retailers.
Made for repeat purchase
Products used before and during play, not bought once and forgotten.
Simple to stock
No refrigeration, 12+ month shelf life and one supplier across three categories.
For established distributors and retailers
Territories are reviewed individually
Already sell into sport, leisure or retail?
On the course
Fuel for all 18 holes
On the court
From warm-up to match point
Across active retail
Four flavours. More occasions.
Three brands. One supplier.
Start focused.
Or take the full portfolio.
Brand rights and territories are matched to the partner’s existing channels and ability to develop the market.
Golf courses and pro shopsGolf-specific energy bars with a clear use case: steady fuel and focus across all 18 holes.
Racket clubs and leisure centresA focused range for padel, tennis and squash players, from warm-up to match point.
Active retail and all-sportA lighter 45g bar in four flavours for juniors, women and everyday active consumers.
Built for the back nine17 years of product-market proof
A product golfers understand in seconds.
SSP started with one clear gap: golfers had drinks, bananas and generic bars, but no convenient energy food designed for a full round.
The proposition is still simple today: good taste, steady energy and a product that belongs beside the first tee.
“We are looking for partners who want to build something for the next ten years, not just put something different on a shelf.”Mark, Founder of SSP
Who we want to speak with
Already sell into sport or retail?
We want partners who can put the range in front of relevant buyers, hold stock and actively build the market.
A strong fit
Relevant access
You already sell to golf, sport, leisure, food retail or active online customers.
Stock commitment
You can purchase, hold and actively sell an opening stock order.
Local ambition
You want to develop a territory, not simply add another passive SKU.
Not the right fit
Affiliate or dropship only
You cannot purchase and hold stock in your market.
Below the opening level
An opening order of approximately £4,000 or more is outside your current budget.
Passive listing only
You want to add a product but not actively develop local accounts.
How it works
From application to your first customers.
Apply
Tell us about your company, channels and territory.
Commercial review
We discuss brand fit, rights, margins and opening volumes.
Sample with purpose
Qualified partners agree a practical sampling plan linked to an opening order.
Launch your market
Take the range to your strongest accounts with SSP support.
Applications now open
Your market may still be available.
Answer a few questions. If there is a fit, we will contact you to discuss the brands, terms and territory.